1.) First of all, probably the single most important aspect of establishing any brand is the use of a professional logo. Whether it is simply text, or a symbol, or both, this graphic needs to be the predominant focal point to your site. If you do not have a logo, have one made before proceeding. IT IS AN ABSOLUTE NECESSITY.

2.) The second aspect of your brand development to consider is your company's tag line or slogan. This will serve as a compliment to your logo. Typically, this information serves to illustrate your company's purpose. For example: "Plants are always a growing concern at Bill's Nursery."

3.) Build a consistent look and feel to all the pages in your site. By this, I mean the layout and placement of navigational elements should be identical from page to page. This consistency should continue with regard to color and typefaces or fonts. Body text size and color should remain consistent, as well.

4.) Be certain to include an 'About Us' page in your site. This section will include vital information about your company and its product or service. A brief synopsis of your company's history is okay here, also.

5.) Finally, aside from a copyright statement at the bottom of each page within your site, be certain to provide a link for visitors to discover your contact information, if only used in the global navigation, it needs to be there. This is great for establishing credibility.