In the first of a series of major changes, Amplicon Liveline has relaunched its website and also redefined its catalogue to fall inline with ongoing customer requirements. "The launch of an interactive website, combined with a much more user-friendly catalogue, indicates Amplicon's commitment to its customers", commented Jim Hicks, Amplicon's Chairman. "Our customers are now able to place an order by whichever means they prefer, in the knowledge that they will still be receiving the same high-level of service from us that they have always been used to", he added.
The new website is linked to the company's Oracle database, which is user interfaced by Maginus software - fast gaining popularity with specialist value-added web and catalogue distribution companies, and this provides real-time information in terms of stock availability, price and product information, something that not many companies can boast.
Moving on from the initial e-commerce site set up a few years ago, which allowed the online purchase of a limited range of products, the new site offers every product that Amplicon supplies.
With a highly secure, in-house server, there is no human intervention unless requested.
The website's new image is designed to fall in line with the company's ongoing marketing campaign, making the most of the corporate orange, and gives a look and feel similar to the new catalogue, clean and simple to use.
Comprehensive technical specifications of all products are available and will be continuously developed over the next few months, with Amplicon's ultimate goal that of increasing its web offering significantly.
The new style catalogue, in Amplicon's corporate colours, is much more condensed than previous editions, with concise, clear product pages holding the essential facts on key products in stock, indicated by customers as the most interesting, and providing clear links to the relevant web page.